The IDDA programme aims to provide an articulated ground for imaging design and digital art with visual exploration. Students will gain in-depth knowledge and skills with conceptual frameworks in professional practices. They will be nurtured in an environment that opens to new ideas and creative possibilities. These provide graduates with competency in shaping the fast-changing nature of digital art within the contemporary context of imaging design.
The “Bachelor of Arts with Honours in Creative Writing and Film Arts” is a programme focusing on training creative talents for Hong Kong’s cultural industries, especially in filmmaking, advertising, creative writing and publishing. Students will learn various aspects of the creative industries and related practices. Courses offered include creative/literary writing, screenwriting, film history, film studies, film production, publication, advertising, broadcasting, radio play and drama.
The programme aims at providing students with a critical framework to cope with the ever-developing media and endless new possibilities in modern advertising design. Through four years of study, students will acquire knowledge and technical skills in different aspects of media production, which will pave their way to becoming producers and project managers in the industry.
Visual communication has become a critical part of contemporary culture. Photographic imaging is now the new force fueling the rapid expansion of media industry. This programme offers an education in both cinematic and photographic art and design with an emphasis on creativity and the development of a signature style.
This is a 4-year programme offered by the School of Arts and Social Sciences. In this programme, students will learn and apply the arts and crafts of animation, motion graphics and digital visual effects with a view to preparing themselves for advanced work in animation and other related fields. Facilities include a drawing studio, two new animation computer laboratories and one animation studio.