Project Description
Creative Advertising and Media Design, BA (Hons)
Students are required to complete 160 credits of which 40 credits of General Education, English Language Enhancement, and Outside-discipline courses:
- 120 credits from core courses
- 20 credits from General Education courses
- 10 credits from English Language Enhancement courses
- 10 credits from Outside-discipline courses
Course Code | Course Title | Credits |
---|---|---|
Year 1 | ||
AMVE A101F | Studio Art I: Drawing and Life Drawing | 5 |
CAMD A100F | Introduction to Advertising Media | 5 |
CAMD A101F | Principles and Practices of the Media | 5 |
CAMD A102BF | Copywriting Workshop | 5 |
CCA A208BF | Media Production Skills | 5 |
5 credits of English Language Enhancement courses | 5 | |
10 credits of General Education courses | 10 | |
Year 2 | ||
AMVE A303BF | Cinematic Sound Design | 5 |
CAMD A200BF | History of Advertising Design | 5 |
CAMD A202BF | Branding and Visual Identity | 5 |
CAMD A203BF | Advertising and Publication Design | 5 |
CCA A307BF | Concepts of Art Direction and Set Design | 5 |
5 credits of English Language Enhancement courses | 5 | |
5 credits of General Education courses | 10 | |
Year 3 | ||
CAMD A300F | New Media Culture | 5 |
CAMD A301BF | Media and Advertising Writing | 5 |
CAMD A302F | Advertising for Digital Media | 5 |
CAMD A303BF | Multi Camera Studio Production Workshop | 5 |
CAMD A304F | Web Design and Interactive Media | 5 |
PHTO A201BF | Photography and Visual Culture | 5 |
10 credits of Outside Discipline courses | 10 | |
Year 4 | ||
CAMD A305BF | Exhibition Design and Event Planning | 5 |
CAMD A306BF | Museum Studies | 5 |
CAMD A307BF | Video Production Workshop: E-Advertising | 5 |
CAMD A308BF | Media Law, Policy and Ethics | 5 |
CAMD A309BF | Cultural Identities and Advertising | 5 |
CAMD A310F | Strategic Media Planning | 5 |
CAMD A400BF | Advertising Media Project | 10 |
Applicable to students admitted in 2020-2021 and before:
- 95 credits of compulsory core courses;
- 10 credits of outside discipline courses;
- 5 credits of English Language Enhancement courses; and
- 10 credits of purpose-designed General Education (GE) courses.
Course Code | Course Title | Credits |
---|---|---|
Year 2 (40 Credits) | ||
AMVE A303BF | Cinematic Sound Design | 5 |
CAMD A200BF | History of Advertising Design | 5 |
CAMD A202BF | Branding and Visual Identity | 5 |
CAMD A203BF | Advertising and Publication Design | 5 |
CCA A307BF | Concepts of Art Direction and Set Design | 5 |
5 credits of English Language Enhancement courses | 5 | |
5 credits of General Education courses | 10 | |
Year 3 (40 Credits) | ||
CAMD A300F | New Media Culture | 5 |
CAMD A301BF | Media and Advertising Writing | 5 |
CAMD A302F | Advertising for Digital Media | 5 |
CAMD A303BF | Multi Camera Studio Production Workshop | 5 |
CAMD A304F | Web Design and Interactive Media | 5 |
PHTO A201BF | Photography and Visual Culture | 5 |
10 credits of Outside Discipline courses | 10 | |
Year 4 (40 Credits) | ||
CAMD A305BF | Exhibition Design and Event Planning | 5 |
CAMD A306BF | Museum Studies | 5 |
CAMD A307BF | Video Production Workshop: E-Advertising | 5 |
CAMD A308BF | Media Law, Policy and Ethics | 5 |
CAMD A309BF | Cultural Identities and Advertising | 5 |
CAMD A310F | Strategic Media Planning | 5 |
CAMD A400BF | Advertising Media Project | 10 |
Applicable to students admitted in 2020-2021 and before:
Course Code | Course Title | Credits |
---|---|---|
Year 3 (40 Credits) | ||
AMVE A303BF | Cinematic Sound Design | 5 |
CAMD A203BF | Advertising and Publication Design | 5 |
CAMD A300F | New Media Culture | 5 |
CAMD A301BF | Media and Advertising Writing | 5 |
CAMD A302F | Advertising for Digital Media | 5 |
CAMD A303BF | Multi Camera Studio Production Workshop | 5 |
CAMD A304F | Web Design and Interactive Media | 5 |
PHTO A201BF | Photography and Visual Culture | 5 |
Year 4 (40 Credits) | ||
CAMD A305BF | Exhibition Design and Event Planning | 5 |
CAMD A306BF | Museum Studies | 5 |
CAMD A307BF | Video Production Workshop: E-Advertising | 5 |
CAMD A308BF | Media Law, Policy and Ethics | 5 |
CAMD A309BF | Cultural Identities and Advertising | 5 |
CAMD A310F | Strategic Media Planning | 5 |
CAMD A400BF | Advertising Media Project | 10 |
Students are required to complete 160 credits of which 40 credits of General Education, English Language Enhancement, and Outside-discipline courses:
- 120 credits from core courses
- 20 credits from General Education courses
- 10 credits from English Language Enhancement courses
- 10 credits from Outside-discipline courses
Course Code | Course Title | Credits |
---|---|---|
Year 1 | ||
AMVE A101F | Studio Art I: Drawing and Life Drawing | 5 |
CAMD A100F | Introduction to Advertising Media | 5 |
CAMD A101F | Principles and Practices of the Media | 5 |
CAMD A103BF | Introduction to Copywriting | 5 |
CCA A208BF | Media Production Skills | 5 |
5 credits of English Language Enhancement courses | 5 | |
10 credits of General Education courses | 10 | |
Year 2 | ||
AMVE A303BF | Cinematic Sound Design | 5 |
CAMD A202BF | Branding and Visual Identity | 5 |
CAMD A203BF | Advertising and Publication Design | 5 |
CAMD A204BF | Visual Design and Practices | 5 |
CCA A307BF | Concepts of Art Direction and Set Design | 5 |
5 credits of English Language Enhancement courses | 5 | |
5 credits of General Education courses | 10 | |
Year 3 | ||
CAMD A300F | New Media Culture | 5 |
CAMD A302F | Advertising for Digital Media | 5 |
CAMD A303BF | Multi Camera Studio Production Workshop | 5 |
CAMD A304F | Web Design and Interactive Media | 5 |
CAMD A311BF | Creativity and Advanced Copywriting | 5 |
CAMD A312F | Photography for Advertising | 5 |
10 credits of Outside Discipline courses | 10 | |
Year 4 | ||
CAMD A305BF | Exhibition Design and Event Planning | 5 |
CAMD A306BF | Museum Studies | 5 |
CAMD A307BF | Video Production Workshop: E-Advertising | 5 |
CAMD A308BF | Media Law, Policy and Ethics | 5 |
CAMD A309BF | Cultural Identities and Advertising | 5 |
CAMD A310F | Strategic Media Planning | 5 |
CAMD A400BF | Advertising Media Project | 10 |
Applicable to students admitted in 2021-2022 and thereafter:
Students have to obtain a total of 120 credits. Students must successfully complete the following requirements within the 120 credits:
- 95 credits of compulsory core courses;
- 10 credits of Outside-discipline courses;
- 5 credits of English Language Enhancement courses; and
- 10 credits of purpose-designed General Education (GE) courses.
Students are reminded that within the 120 credits, not more than 20 credits of courses are to be taken at the foundation level.
Course Code | Course Title | Credits |
---|---|---|
Year 2 (40 Credits) | ||
AMVE A303BF | Cinematic Sound Design | 5 |
CAMD A202F | Branding and Visual Identity | 5 |
CAMD A203BF | Advertising and Publication Design | 5 |
CAMD A204BF | Visual Design and Practices | 5 |
CCA A307BF | Concepts of Art Direction and Set Design | 5 |
5 credits of English Language Enhancement courses | 5 | |
5 credits of General Education courses | 10 | |
Year 3 (40 Credits) | ||
CAMD A300F | New Media Culture | 5 |
CAMD A302F | Advertising for Digital Media | 5 |
CAMD A303BF | Multi Camera Studio Production Workshop | 5 |
CAMD A304F | Web Design and Interactive Media | 5 |
CAMD A311BF | Creativity and Advanced Copywriting | 5 |
CAMD A312F | Photography for Advertising | 5 |
10 credits of Outside Discipline courses | 10 | |
Year 4 (40 Credits) | ||
CAMD A305BF | Exhibition Design and Event Planning | 5 |
CAMD A306BF | Museum Studies | 5 |
CAMD A307BF | Video Production Workshop: E-Advertising | 5 |
CAMD A308BF | Media Law, Policy and Ethics | 5 |
CAMD A309BF | Cultural Identities and Advertising | 5 |
CAMD A310F | Strategic Media Planning | 5 |
CAMD A400BF | Advertising Media Project | 10 |
Applicable to students admitted in 2022-2023 and thereafter:
Course Code | Course Title | Credits |
---|---|---|
Year 3 (40 Credits) | ||
AMVE A303BF | Cinematic Sound Design | 5 |
CAMD A202F | Branding and Visual Identity | 5 |
CAMD A300F | New Media Culture | 5 |
CAMD A311BF | Creativity and Advanced Copywriting | 5 |
CAMD A302F | Advertising for Digital Media | 5 |
CAMD A303BF | Multi Camera Studio Production Workshop | 5 |
CAMD A304F | Web Design and Interactive Media | 5 |
CAMD A312F | Photography for Advertising | 5 |
Year 4 (40 Credits) | ||
CAMD A305BF | Exhibition Design and Event Planning | 5 |
CAMD A306BF | Museum Studies | 5 |
CAMD A307BF | Video Production Workshop: E-Advertising | 5 |
CAMD A308BF | Media Law, Policy and Ethics | 5 |
CAMD A309BF | Cultural Identities and Advertising | 5 |
CAMD A310F | Strategic Media Planning | 5 |
CAMD A400BF | Advertising Media Project | 10 |