Project Description

Creative Advertising and Media Design, BA (Hons)

Programme Outline
Aims
Learning Outcome
Programme Structure
Career Prospects
Programme Website
Admission
Programme Team

Students are required to complete 160 credits of which 40 credits of General Education, English Language Enhancement, and Outside-discipline courses:

  • 120 credits from core courses
  • 20 credits from General Education courses
  • 10 credits from English Language Enhancement courses
  • 10 credits from Outside-discipline courses
Course Code Course Title Credits
Year 1
AMVE A101F Studio Art I: Drawing and Life Drawing 5
CAMD A100F Introduction to Advertising Media 5
CAMD A101F Principles and Practices of the Media 5
CAMD A102BF Copywriting Workshop 5
CCA A208BF Media Production Skills 5
5 credits of English Language Enhancement courses 5
10 credits of General Education courses 10
Year 2
AMVE A303BF Cinematic Sound Design 5
CAMD A200BF History of Advertising Design 5
CAMD A202BF Branding and Visual Identity 5
CAMD A203BF Advertising and Publication Design 5
CCA A307BF Concepts of Art Direction and Set Design 5
5 credits of English Language Enhancement courses 5
5 credits of General Education courses 10
Year 3
CAMD A300F New Media Culture 5
CAMD A301BF Media and Advertising Writing 5
CAMD A302F Advertising for Digital Media 5
CAMD A303BF Multi Camera Studio Production Workshop 5
CAMD A304F Web Design and Interactive Media 5
PHTO A201BF Photography and Visual Culture 5
10 credits of Outside Discipline courses 10
Year 4
CAMD A305BF Exhibition Design and Event Planning 5
CAMD A306BF Museum Studies 5
CAMD A307BF Video Production Workshop: E-Advertising 5
CAMD A308BF Media Law, Policy and Ethics 5
CAMD A309BF Cultural Identities and Advertising 5
CAMD A310F Strategic Media Planning 5
CAMD A400BF Advertising Media Project 10

Applicable to students admitted in 2020-2021 and before:

Students have to obtain a total of 120 credits. Students must successfully complete the following requirements within the 120 credits:
  1. 95 credits of compulsory core courses;
  2. 10 credits of outside discipline courses;
  3. 5 credits of English Language Enhancement courses; and
  4. 10 credits of purpose-designed General Education (GE) courses.
Students are reminded that within the 120 credits, not more than 20 credits of courses are to be taken at the foundation level.
Course Code Course Title Credits
Year 2 (40 Credits)
AMVE A303BF Cinematic Sound Design 5
CAMD A200BF History of Advertising Design 5
CAMD A202BF Branding and Visual Identity 5
CAMD A203BF Advertising and Publication Design 5
CCA A307BF Concepts of Art Direction and Set Design 5
5 credits of English Language Enhancement courses 5
5 credits of General Education courses 10
Year 3 (40 Credits)
CAMD A300F New Media Culture 5
CAMD A301BF Media and Advertising Writing 5
CAMD A302F Advertising for Digital Media 5
CAMD A303BF Multi Camera Studio Production Workshop 5
CAMD A304F Web Design and Interactive Media 5
PHTO A201BF Photography and Visual Culture 5
10 credits of Outside Discipline courses 10
Year 4 (40 Credits)
CAMD A305BF Exhibition Design and Event Planning 5
CAMD A306BF Museum Studies 5
CAMD A307BF Video Production Workshop: E-Advertising 5
CAMD A308BF Media Law, Policy and Ethics 5
CAMD A309BF Cultural Identities and Advertising 5
CAMD A310F Strategic Media Planning 5
CAMD A400BF Advertising Media Project 10

Applicable to students admitted in 2020-2021 and before:

Students have to obtain a total of 80 credits of compulsory core courses:
Course Code Course Title Credits
Year 3 (40 Credits)
AMVE A303BF Cinematic Sound Design 5
CAMD A203BF Advertising and Publication Design 5
CAMD A300F New Media Culture 5
CAMD A301BF Media and Advertising Writing 5
CAMD A302F Advertising for Digital Media 5
CAMD A303BF Multi Camera Studio Production Workshop 5
CAMD A304F Web Design and Interactive Media 5
PHTO A201BF Photography and Visual Culture 5
Year 4 (40 Credits)
CAMD A305BF Exhibition Design and Event Planning 5
CAMD A306BF Museum Studies 5
CAMD A307BF Video Production Workshop: E-Advertising 5
CAMD A308BF Media Law, Policy and Ethics 5
CAMD A309BF Cultural Identities and Advertising 5
CAMD A310F Strategic Media Planning 5
CAMD A400BF Advertising Media Project 10

Students are required to complete 160 credits of which 40 credits of General Education, English Language Enhancement, and Outside-discipline courses:

  • 120 credits from core courses
  • 20 credits from General Education courses
  • 10 credits from English Language Enhancement courses
  • 10 credits from Outside-discipline courses
Course Code Course Title Credits
Year 1
AMVE A101F Studio Art I: Drawing and Life Drawing 5
CAMD A100F Introduction to Advertising Media 5
CAMD A101F Principles and Practices of the Media 5
CAMD A103BF Introduction to Copywriting 5
CCA A208BF Media Production Skills 5
5 credits of English Language Enhancement courses 5
10 credits of General Education courses 10
Year 2
AMVE A303BF Cinematic Sound Design 5
CAMD A202BF Branding and Visual Identity 5
CAMD A203BF Advertising and Publication Design 5
CAMD A204BF Visual Design and Practices 5
CCA A307BF Concepts of Art Direction and Set Design 5
5 credits of English Language Enhancement courses 5
5 credits of General Education courses 10
Year 3
CAMD A300F New Media Culture 5
CAMD A302F Advertising for Digital Media 5
CAMD A303BF Multi Camera Studio Production Workshop 5
CAMD A304F Web Design and Interactive Media 5
CAMD A311BF Creativity and Advanced Copywriting 5
CAMD A312F Photography for Advertising 5
10 credits of Outside Discipline courses 10
Year 4
CAMD A305BF Exhibition Design and Event Planning 5
CAMD A306BF Museum Studies 5
CAMD A307BF Video Production Workshop: E-Advertising 5
CAMD A308BF Media Law, Policy and Ethics 5
CAMD A309BF Cultural Identities and Advertising 5
CAMD A310F Strategic Media Planning 5
CAMD A400BF Advertising Media Project 10

Applicable to students admitted in 2021-2022 and thereafter:

Students have to obtain a total of 120 credits. Students must successfully complete the following requirements within the 120 credits:

  • 95 credits of compulsory core courses;
  • 10 credits of Outside-discipline courses;
  • 5 credits of English Language Enhancement courses; and
  • 10 credits of purpose-designed General Education (GE) courses.

Students are reminded that within the 120 credits, not more than 20 credits of courses are to be taken at the foundation level.

Course Code Course Title Credits
Year 2 (40 Credits)
AMVE A303BF Cinematic Sound Design 5
CAMD A202F Branding and Visual Identity 5
CAMD A203BF Advertising and Publication Design 5
CAMD A204BF Visual Design and Practices 5
CCA A307BF Concepts of Art Direction and Set Design 5
5 credits of English Language Enhancement courses 5
5 credits of General Education courses 10
Year 3 (40 Credits)
CAMD A300F New Media Culture 5
CAMD A302F Advertising for Digital Media 5
CAMD A303BF Multi Camera Studio Production Workshop 5
CAMD A304F Web Design and Interactive Media 5
CAMD A311BF Creativity and Advanced Copywriting 5
CAMD A312F Photography for Advertising 5
10 credits of Outside Discipline courses 10
Year 4 (40 Credits)
CAMD A305BF Exhibition Design and Event Planning 5
CAMD A306BF Museum Studies 5
CAMD A307BF Video Production Workshop: E-Advertising 5
CAMD A308BF Media Law, Policy and Ethics 5
CAMD A309BF Cultural Identities and Advertising 5
CAMD A310F Strategic Media Planning 5
CAMD A400BF Advertising Media Project 10

Applicable to students admitted in 2022-2023 and thereafter:

Students have to obtain a total of 80 credits of compulsory core courses:
Course Code Course Title Credits
Year 3 (40 Credits)
AMVE A303BF Cinematic Sound Design 5
CAMD A202F Branding and Visual Identity 5
CAMD A300F New Media Culture 5
CAMD A311BF Creativity and Advanced Copywriting 5
CAMD A302F Advertising for Digital Media 5
CAMD A303BF Multi Camera Studio Production Workshop 5
CAMD A304F Web Design and Interactive Media 5
CAMD A312F Photography for Advertising 5
Year 4 (40 Credits)
CAMD A305BF Exhibition Design and Event Planning 5
CAMD A306BF Museum Studies 5
CAMD A307BF Video Production Workshop: E-Advertising 5
CAMD A308BF Media Law, Policy and Ethics 5
CAMD A309BF Cultural Identities and Advertising 5
CAMD A310F Strategic Media Planning 5
CAMD A400BF Advertising Media Project 10