Project Description

Creative Advertising and Media Design, BA (Hons)

Programme Outline
Aims
Learning Outcome
Programme Structure
Career Prospects
Programme Website
Admission
Programme Team

Students must complete 120 credits of the core courses and 40 credits of general education, English language enhancement, and outside-discipline courses.

Course Code Course Title Credits
Year 1
CAMD A100F Introduction to Advertising Media 5
CAMD A101F Principles and Practices of the Media 5
AMVE A101F Studio Art I: Drawing and Life Drawing 5
CAMD A102BF Copywriting Workshop 5
CCA A208BF Media Production Skills 5
5 credits of English Language Enhancement courses 5
10 credits of General Education courses 10
Year 2
AMVE A303BF Cinematic Sound Design 5
CAMD A200BF History of Advertising Design 5
CCA A307BF Concepts of Art Direction and Set Design 5
CAMD A202BF Branding and Visual Identity 5
CAMD A203BF Advertising and Publication Design 5
5 credits of English Language Enhancement courses 5
5 credits of General Education courses 10
Year 3
CAMD A300F New Media Culture 5
CAMD A301BF Media and Advertising Writing 5
CAMD A302F Advertising for Digital Media 5
CAMD A303BF Multi Camera Studio Production Workshop 5
CAMD A304F Web Design and Interactive Media 5
PHTO A201BF Photography and Visual Culture 5
10 credits of Outside Discipline courses 10
Year 4
CAMD A305BF Exhibition Design and Event Planning 5
CAMD A306F Museum Studies 5
CAMD A307BF Video Production Workshop: E-Advertising 5
CAMD A308BF Media Law, Policy and Ethics 5
CAMD A309BF Cultural Identities and Advertising 5
CAMD A310F Strategic Media Planning 5
CAMD A400BF Advertising Media Project 10
Students have to obtain a total of 120 credits. Students must successfully complete the following requirements within the 120 credits:
  1. 95 credits of compulsory core courses;
  2. 10 credits of outside discipline courses;
  3. 5 credits of English Language Enhancement courses; and
  4. 10 credits of purpose-designed General Education (GE) courses.
Students are reminded that within the 120 credits, not more than 20 credits of courses are to be taken at the foundation level.
Course Code Course Title Credits
Year 2 (40 Credits)
AMVE A303BF Cinematic Sound Design 5
CAMD A200BF History of Advertising Design 5
CCA A307BF Concepts of Art Direction and Set Design 5
CAMD A202BF Branding and Visual Identity 5
CAMD A203BF Advertising and Publication Design 5
5 credits of English Language Enhancement courses 5
5 credits of General Education courses 10
Year 3 (40 Credits)
CAMD A300F New Media Culture 5
CAMD A301BF Media and Advertising Writing 5
CAMD A302F Advertising for Digital Media 5
CAMD A303BF Multi Camera Studio Production Workshop 5
CAMD A304F Web Design and Interactive Media 5
PHTO A201BF Photography and Visual Culture 5
10 credits of Outside Discipline courses 10
Year 4 (40 Credits)
CAMD A305BF Exhibition Design and Event Planning 5
CAMD A306F Museum Studies 5
CAMD A307BF Video Production Workshop: E-Advertising 5
CAMD A308BF Media Law, Policy and Ethics 5
CAMD A309BF Cultural Identities and Advertising 5
CAMD A310F Strategic Media Planning 5
CAMD A400BF Advertising Media Project 10
Students have to obtain a total of 80 credits of compulsory core courses:
Course Code Course Title Credits
Year 3 (40 Credits)
AMVE A303BF Cinematic Sound Design 5
CAMD A203BF Advertising and Publication Design 5
CAMD A300F New Media Culture 5
CAMD A301BF Media and Advertising Writing 5
CAMD A302F Advertising for Digital Media 5
CAMD A303BF Multi Camera Studio Production Workshop 5
CAMD A304F Web Design and Interactive Media 5
PHTO A201BF Photography and Visual Culture 5
Year 4 (40 Credits)
CAMD A305BF Exhibition Design and Event Planning 5
CAMD A306F Museum Studies 5
CAMD A307BF Video Production Workshop: E-Advertising 5
CAMD A308BF Media Law, Policy and Ethics 5
CAMD A309BF Cultural Identities and Advertising 5
CAMD A310F Strategic Media Planning 5
CAMD A400BF Advertising Media Project 10